- Business Name Filing & Publishing Services

DBA Info

What is a DBA?

A DBA ("Doing Business As") or FBN ("Fictitious Business Name Statement") is a declaration by an individual or other business entity stating that they intend to conduct their business under the name they have chosen. It is illegal in the state of California to do business under any name which has not been registered with the county in which the business resides and published in an adjudicated newspaper in the same county. We take care of all of this for you.

What is a DBA?

A DBA ("Doing Business As") or FBN ("Fictitious Business Name") is a business name that does not include the surname of the individual owner, and each of the partners or the nature of the business is not clearly evident by the name. DBAs must be filed in the county in which the business resides.

For example, doing business under a name like John Doe & Associates or John Doe & Sons would require a Fictitious Business Name be registered, even though the surname of the owner is stated, the words following the surname suggest other owners that are not specifically named. However, doing business under a name like John Doe Plumbing would not require a Fictitious Business Name be registered, because the owner (John Doe) is conducting business under his legal name.

In the case of a corporation, a Fictitious Business Name is any name other than the exact corporate name as stated in the Articles of Incorporation.

Why do I need a DBA?

Few things are as important to a business as its name. It is the way customers find the business. It is one of the ways business owners make sure that their customers do not mistakenly find their way to a competitor. A DBA is a clear way of distinguishing the business from others.

  • Any person who regularly transacts business for profit, under a fictitious name (defined above), is required to file a Fictitious Business Name Statement with the Recorder/County Clerk, within 40 days of first transacting business.

  • It is the law! By law, you have to inform the public that you are Doing Business As any name other than your own personal name. California law states that all Fictitious Business Name Statements (aka DBAs) must be published for four (4) consecutive weeks in an adjudicated newspaper after filing with the County Clerk/Recorder's office.

  • Banks will not open a business account for you without proof of your DBA filing.

  • By filing a DBA, you are protecting your business name in the county in which you do business. (There are many ways and levels at which you can protect your business name. You should check with an attorney for details and further protections.)
How do I file a DBA?

File with us...

  1. Enter the appropriate information as you are prompted by our automated process.

  2. Print out the completed form, sign it and mail it to us.

  3. Then sit back and relax as we take care of the ALL gritty details including filing & publishing.

Average time: 15 Minutes!
(and you don't have to leave the house!)

Or file it yourself...

  1. Drive to the County Recorder's Office and find a parking space if you can!

  2. Walk inside to locate the correct form among the multitudes available. Fill out the confusing and complicated form by hand.

  3. Stand in line for up to several hours depending on how busy the office is.(Be careful... Sometimes the county is very picky and might reject your form due to small errors, in which case, you will need to fill out another form and stand in line again!)

  4. Find a newspaper of general circulation in your county. Drive to the newspaper office and pay them an exorbitant fee to publish your DBA.

  5. After the fourth week of publication, a proof of publication form from the newspaper needs to be recorded again at the County Recorder's Office.

Estimated time: 6 HOURS!


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